Direct Financial is a division of New England Federal Credit Union and serves the following counties in Michigan: Macomb, Oakland, Washtenaw, and Wayne. Over 90,000 members call Direct Financial and NEFCU their financial institution!
We’re in the business of empowering our members to make good financial decisions so they can improve their overall quality of life. We offer solutions that are tailored to their needs and appropriate to their circumstances. We supplement these solutions with free programs in financial education, so that our members and the general public can develop sound money management skills that they can practice for a lifetime.
We provide our members with a full range of financial products and services, with very competitive rates, fewer fees and unparalleled levels of convenience. Our dedication to a higher standard of service and the value in our products help us to consistently exceed our members' expectations.
We understand that a local financial institution can only be as strong as the communities which it serves. Therefore, we are actively engaged in community events and programs that help to improve the overall quality of life here. To learn more about our community involvement, see our Facebook page. To request financial or other support, please see our charitable giving guidelines.