About Direct Financial

At Direct Financial, our goal is to empower our members to make good financial decisions so they can improve their financial well-being. We provide fast, easy, and direct access to mortgages, loans, and everyday financial services, with very competitive rates, fewer fees and exceptional levels of convenience.

We offer low – or no – fees for the most common types of banking transactions, a wide range of low-cost loan products, mortgages tailored to our members’ best interests, and instant access to real-time banking information via advanced mobile and other technologies. We also offer free financial education seminars, delivered both in-person and online.

Through branches in Metro Detroit, we provide direct service to employees of Blue Cross Blue Shield of Michigan and others who work in and around the Renaissance Center. In Cleveland, we serve employees of Medical Mutual.

Today’s Direct Financial is a division of New England Federal Credit Union (NEFCU), a financial institution headquartered in Vermont with a 50-year record of successfully helping members improve their financial conditions. Members served through Direct Financial are members of NEFCU. Anyone who lives, works, or studies in the Michigan counties of Macomb, Oakland, Washtenaw, and Wayne is eligible for membership.